On the Blog
AKFW Film Screening
The FIRST event of the first ever Alaska Fashion Week was a mixer/film screening of RiverBlue. In the beginning we thought we'd rent out a theater, but with COVID looming,...
Sustainability on My Mind
To be Alaskan means you have one hand in environmental issues, and the other in industry, a delicate balance that puts us in a unique situation to be world leaders...
Galentine's Day Date
It's hard to beat a day with your girl(s) indulging in self care. Obviously self care means many things, but when it comes to Valentine's Day, might as well...
Photographing Products
I spent the afternoon with an aspiring photographer and her two college roommates shooting the new arrivals that are to be uploaded onto the website. I love watching photoshoots involving...
Behind the Scenes of our Annual Witch Shoot
To pull off this year's shoot, Sydney and I solicited Melissa from Frenchies Floral and Shauna of Salon Edge to help bring the vision to life. Last year we nearly drown...
But What are Americans Afraid of?
Earlier this summer a friend asked me, "So, what are American's afraid of?" over a glass of wine and dinner. I paused, out of everything in this modern day world, what...
3 Favorite Fall Looks
Fall fashion is the BEST! Am I right or am I right?! I swear all the best clothes come out in Fall. Brands delivering their very best to boutiques across...
A Love for Old Rigs in Alaska
My earliest memory of driving something began with my Dad. Peering over the edge of a gravel pit in the passenger side of a dump truck. Trying not to move...